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Think of Comixology Unlimited, which went live this morning, like a “Netflix for comic books.” For $5.99 a month (after a 30-day free trial), users gain unlimited access to a trove of hot comics titles from The Walking Dead to Hellboy. Instead of the superhero titles of Marvel or DC, Comixology Unlimited’s catalog is drawn from more independent publishers like Dark Horse and Image (though Marvel offers its own service, Marvel Unlimited). Like Netflix, Comixology Unlimited will eventually cycle titles in and off its catalog in the future, though it already starts off with thousands of issues from dozens of different series. This could allow users drawn to a flashy name — such as Buffy the Vampire Slayer, the comic book continuation of the beloved TV show — to eventually find their way to lesser-known comics like Umbrella Academy, My Chemical Romance singer Gerard Way’s surreal twist on the superhero tale.

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