After Sony attempted to reboot its “Spider-Man” franchise with Andrew Garfield as the web slinger, the studio is ready to give it a third try, this time with Kevin Feige, the man who has produced 10 consecutive blockbusters for Marvel Studios.
A deal to free up Spider-Man to appear in the Marvel cinematic universe, starting in 2017, is a clear admission by Sony that its superhero strategy with one of the most popular comicbook heroes around simply isn’t working.
That’s especially true at a time when the studio is desperate for some major film franchises. Struggling with one of the comicbook industry’s most popular superheroes was starting to get embarrassing — especially when “Guardians of the Galaxy,” starring a cast of misfits unknown to most moviegoers, broke out as a bigger hit in 2014 than the last “Spider-Man” movie when it made $774 million. “The Amazing Spider Man 2″ earned nearly $709 million worldwide.
Why Sony called in Marvel’s big gun to reboot ‘Spider-Man’
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