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Now, with Miyamoto and Shinya Takahashi, general manager of Nintendo SPD, overseeing the use of characters in film-based entertainment products, Hollywood suitors are going to have to be even more convincing.
“We’ve had, over the years, a number of people who have come to us and said ‘Why don’t we make a movie together—or we make a movie and you make a game and we’ll release them at the same time?’,” Miyamoto told Fortune at this year’s E3. “Because games and movies seem like similar mediums, people’s natural expectation is we want to take our games and turn them into movies. … I’ve always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different.”
Still, he says, as times change and the company looks to broaden its focus, Nintendo is open to discussions.
“As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with that—and we’ll potentially be looking at things like movies in the future,” said Miyamoto.