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Two people are tasked with pulling that off, Stacey Sher and Nick van Dyk, the co-presidents of Activision Blizzard Studios, an in-house production division that hopes to succeed where almost everyone else has failed by turning games into commercially and critically successful film and TV.

According to the pair, work on the Call of Duty films has already generated multiple scripts, and involved extensive research with military experts and retired soldiers. They are mapping out a Call of Duty universe which will draw on the feel of the different incarnations of the game rather than transposing existing plots. A first instalment could land as early as 2018 and, if all goes to plan, there will be more to follow.

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