“Ant-Man” demonstrates both the power of the Marvel brand and what can hold it back.
The film’s $58 million debut would have been a strong start for nearly any other company, but for Marvel, which has fielded a dizzying number of blockbusters, it is something of a disappointment. “Ant-Man’s” opening ranks below the numbers that films centering on Captain America, Thor and Iron Man put up during their launches. More importantly, it failed to top the $60 million domestically that most analysts predicted it would make this weekend.
‘Ant-Man’ shows power and limits of Marvel brand
1 comment
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The corporate cheerleading for “Marvel Studios” is ridiculous, its up there with Apple and Starbucks.
Less tickets were sold for Ant Man than either Hulk movie, either FF movie, Watchmen, XO: Wolverine, Superman Returns, Batman and Robin. etc.
Pretty much every superhero movie with a budget over 100 mil is guaranteed to open number 1. Yet every press outlet is like ” Marvel marches on with another hit!”, it opened to a smaller gross than Cinderella and Pitch Perfect 2 which didnt have 3d.