Read the Full Story“Ant-Man” demonstrates both the power of the Marvel brand and what can hold it back.
The film’s $58 million debut would have been a strong start for nearly any other company, but for Marvel, which has fielded a dizzying number of blockbusters, it is something of a disappointment. “Ant-Man’s” opening ranks below the numbers that films centering on Captain America, Thor and Iron Man put up during their launches. More importantly, it failed to top the $60 million domestically that most analysts predicted it would make this weekend.
