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AT&T is about to launch a superhero series, but it isn’t making yet another movie or TV show: instead, the series will exist on Snapchat. The show is being called SnapperHero, and it’ll consist of 12 episodes that all disappear within 24 hours, according to Variety. AT&T is ostensibly trying to reach the droves of teens that have fallen in love with Snapchat, and doing so means experimenting with what’s possible on the new platform. Scripted video series aren’t brand new to Snapchat, but they’re far from a common use. AT&T’s hope is that the short-lived nature of Snapchat videos will make people feel compelled to watch them, rather than planning to stream them at a later date and then never doing so.
From The Verge: