Read the Full StoryThe “Captain America: Civil War” trailer that aired during the Super Bowl dominated social-media volume on the day of the big game, according to a survey by comScore.
The “Captain America” TV spot generated 196,000 conversations — about 95% of them on Twitter and the rest on Facebook — during and after Super Bowl 50.
‘Captain America: Civil War’ Super Bowl trailer dominates social media
From Variety: