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‘Tis the season for cable carriage fights, with December 31 a common expiration date for major deals, and the latest battle is brewing between Disney and Verizon FiOS.

The media company has started airing ads aimed at the 4.5 million subscribers to FiOS. The spots carry the message “don’t lose your shows.” They say that ESPN, Freeform, the Disney Channel and local ABC stations in New York and Philadelphia could go dark by this time next week if the parties cannot reach an agreement.

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