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A live-action “Star Wars” series coming to the platform from Jon Favreau, the director of films like “Iron Man” and “The Jungle Book,” is expected to cost roughly $100 million for 10 episodes. “‘Star Wars’ is a big world, and Disney’s new streaming service affords a wonderful opportunity to tell stories that stretch out over multiple chapters,” Mr. Favreau said in an email. He added of Mr. Strauss: “Marketing is about telling a story, and his background in that area allows us to collaborate and create new content.”

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