The battle of the Bumblebees is over.
Hasbro and DC Comics have settled a trademark lawsuit, in which the Transformers toymaker sought to block sales of a Mattel doll based on the DC superhero Bumblebee, a teenage girl with the ability to shrink. Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the yellow Autobot.
Hasbro and DC Comics settle ‘Bumblebee’ trademark dispute
1 comment
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Buisiness is ruthless. Publicity is critical. I never confused The Undertaker with a panda bear until the WWF sued the WWF.
