It’s time to kill the ‘Pixar slump’ narrative

As reported yesterday, Pixar’s Incredibles 2 is now the sixth movie in history, and just the third Walt Disney movie this year, to cross $600 million at the domestic box office. Inflation notwithstanding, it is the biggest “not PG-13” grosser of all time, the biggest animated movie in unadjusted domestic grossers and, with $1.164 billion global, the second-biggest toon ever worldwide behind Walt Disney’s Frozen ($1.276b in 2013). With rave reviews and an inside track to win next year’s Best Animated Feature Oscar, it’s an across-the-board win. So maybe we can take a break from writing “Pixar is doomed!” articles? Or can we wait until they are doomed before calling time of death?