Long range tracking: ‘Venom’ revisited — could it set a new October record?

Opening Weekend Range: $55 – 85 million (revised from $30 – 50 million)

In its first week of tracking on our data service Trailer Impact, the film has registered very encouraging 91 percent Average Positive Interest and 14 percent Recall scores. Historical comparisons are limited at this time, making this an experimental component of current modeling scenarios, but it’s enough to push our initial forecasts into the realm of a potential (perhaps likely) October record opening weekend — a mark currently held by Gravity ($55.8 million).