New ‘Deadpool’ billboard uses emojis to spread the word

As spotted by actor (and known/notable nerd) Patton Oswalt, the new billboard has Skull Emoji, Smiling Poo Emoji, and the capital letter L.

Dead. Poo. L. Get it?

This idiotic/brilliant billboard is why I'm all in on the DEADPOOL movie. I'm an easy lay. pic.twitter.com/jSRorPvaCp

— Patton Oswalt (@pattonoswalt) January 13, 2016