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As such, Sony’s Spider-Man: Into the Spider-Verse is the first big movie to hit the marquee following Thanksgiving, and should the film –which we hear is great– comes up short in its opening weekend, it will likely find an audience in the post-season holiday.

We’re hearing a $30M+ start is reasonable for this movie, but it could jump up as high as $40M. The pic’s official trailer from five months ago has clocked 29M views. At this point the pic is strong with males younger and older (25) and young females under 25. As a comp, as animated superhero movies based off comic books typically are released directly into the home entertainment market (i.e. DC pics), Spider-Verse‘s opening would be higher than Warner Bros./Miramax’s toon revival of Teenage Mutant Ninja Turtles, TMNT which bowed to $24.2M.

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