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For Star Wars: The Force Awakens, IMAX is going big — really big. For the first four weeks of its run, set to begin Dec. 18, J.J. Abrams’ sequel will have all of IMAX’s large-format screens in North America and most of its foreign screens to itself. IMAX reserving all of its screens for a single movie for a month is not unprecedented, but it is unusual. The company had a similar deal for the three Hobbit movies, but it struck that pact four years ago and hasn’t made that type of commitment since.
From The Hollywood Reporter: