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Did Star Wars: The Last Jedi destroy the franchise and permanently rupture the fandom as its critics (melodramatically) have accused it of doing? According to a new academic paper by researcher Morten Bay, the answer is clearly no.
The paper, titled Weaponizing The Haters: The Last Jedi and the strategic politicization of pop culture through social media manipulation, examines the online response to 2017’s Last Jedi, a movie that has come to be considered controversial amongst the larger fanbase of the franchise.
Bay suggests that reputation may not be earned, and instead “finds evidence of deliberate, organized political influence measures disguised as fan arguments,” as he writes in the paper’s abstract. He continues, “The likely objective of these measures is increasing media coverage of the fandom conflict, thereby adding to and further propagating a narrative of widespread discord and dysfunction in American society. Persuading voters of this narrative remains a strategic goal for the U.S. alt-right movement, as well as the Russian Federation.”
From The Hollywood Reporter: