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Taylor Swift will debut her video for “Bad Blood” off her most recent album 1989, next week at the Billboard Music Awards, and she’s been teasing the big event pretty ruthlessly on Instagram. First there was her own mysterious, stern-faced headshot. That was quickly followed by a slew of recognizable names: Zendaya, Ellie Goulding, Paramore’s Hayley Williams, Lena Dunham, and now, Kendrick Lamar, all looking like some strange amalgamation of Sweeney Todd and Rambo. They also all have superhero names, like Cut-Throat and the Crimson Curse. Kendrick’s name is… Welvin da Great, which is, strangely, already the name of a pseudo Instagram star.