General Hospital, the long-running ABC soap opera, has been dragged into Disney and Marvel’s surging megaverse of cross-promotion and product placement.
The October 12 episode includes a scene where characters Ned and Olivia are sharing a romantic moment, as is wont to happen on a soap opera. But it’s not just any romantic moment, it’s one brought to you by Doctor Strange, the new hit Marvel movie coming to theaters November 4. As the pair discusses getting together, or back together, or hooking up (I don’t watch soaps, okay?), Olivia name-drops it like it’s hot.