And boom … Sony’s Venom (directed by Ruben Fleischer and produced by Avi Arad, Matt Tolmach and Amy Pascal) has topped the box office this weekend with an amazing, spectacular and/or ultimate $80 million Friday-Sunday frame in North America.
That’s Sony’s second-biggest non-Spider-Man debut ever, behind only Skyfall ($88m in 2012), and an opening weekend arguably on par with lower-level Marvel Cinematic Universe titles. And with a $205m global launch, this is a very successful start for a movie that cost only around $100m to produce.
Sure, it may sink like a stone next weekend, but it may not. Audiences seem to be enjoying it, and the film is the only big PG-13 event movie in the marketplace. Either way, though, with a record-breaking weekend (domestically and internationally) for the month of October, a B+ Cinemascore grade and a decent-enough 2.4x multiplier, it’s a big win for the studio and a vindication for the project (and those who promoted and marketed it).
So, without further ado, here’s what that “means.”
‘Venom’ box office: 7 lessons from a spectacular $205M global debut
3 comments
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It means people will pay to be entertained. Venom delivered that. I’m gonna see it a second time in theaters.
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I don’t think this movie was hyped very well. The movie was great, in my opinion. The marketing sucked.
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Truly a breath of fresh air. In a market where superhero movies tend to go the overly politically correct line to satisfy different agendas an entertaining movie that knows what it is and plays on its strengths is a welcome addition.
The movie probably won’t earn any oscars or receive nominations, but for what it is, a thrilling and comedic action movie, buddy cop with a twist, it is great. Here’s to hoping it racks a helluva lot more money and gets a sequel.
