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And boom … Sony’s Venom (directed by Ruben Fleischer and produced by Avi Arad, Matt Tolmach and Amy Pascal) has topped the box office this weekend with an amazing, spectacular and/or ultimate $80 million Friday-Sunday frame in North America.
That’s Sony’s second-biggest non-Spider-Man debut ever, behind only Skyfall ($88m in 2012), and an opening weekend arguably on par with lower-level Marvel Cinematic Universe titles. And with a $205m global launch, this is a very successful start for a movie that cost only around $100m to produce.
Sure, it may sink like a stone next weekend, but it may not. Audiences seem to be enjoying it, and the film is the only big PG-13 event movie in the marketplace. Either way, though, with a record-breaking weekend (domestically and internationally) for the month of October, a B+ Cinemascore grade and a decent-enough 2.4x multiplier, it’s a big win for the studio and a vindication for the project (and those who promoted and marketed it).
So, without further ado, here’s what that “means.”