Read the Full Story
Sony is reporting a whopping $10M for Venom-–the best Thursday night preview in October of all-time beating Paranormal Activity 3‘s $8M midnight shows, while Warner Bros. is reporting that the last three nights of previews for A Star Is Born tallied $4.55M.
Venom started its play at 5 p.m. in 3,543 locations and at around 6PM we were noticing that the Tom Hardy Marvel superhero movie was on its way to at least $7M. Sony is sticking to its $55M projection, while industry projections see it much higher in the $60M-$65M. The thing to keep in mind is how front-loaded this is going to be, and that’s why estimates are being squashed at this point in time.