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As it turns out, Reynolds himself is primarily behind keeping such a massive piece of news hidden from Hollywood. Collider’s own Steven Weintraub recently sat down with Dark Phoenix writer/director and Deadpool producer Simon Kinberg, who had nothing but awe for Reynolds’ ability to both stir up the media and keep them in the dark:

“Ryan Reynolds and his studio—but I will give credit to Ryan Reynolds more than anyone else—is extraordinary at figuring out ways to get around the system. And be clever, both in terms of getting attention when it comes to viral stuff and in terms of deflecting attention when it comes to something like this. In the same way that Beyonce and Kanye can drop an album out of nowhere, Ryan figured out a way to drop a movie out of nowhere.”

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