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Disney CEO Bob Iger isn’t sweating the onslaught of movies featuring costumed superheroes even if it means there’s more competition than ever before for comic book movie fans.
For years, Marvel, which Disney bought for $4 billion in 2009, has been the dominant force in films about masked vigilantes. The race will get tighter next year, when DC Comics and its parent company Warner Bros. kick off an ambitious slate of roughly two movies a year featuring the likes of Batman, Superman, and Wonder Woman.
Iger thinks that the goodwill Marvel has generated from hits like “The Avengers,” “Iron Man” and “Guardians of the Galaxy” will allow it to continue to thrive in a space that’s getting a lot tighter.
“We’re Marvel,” Iger told journalists at the Allen & Co. media conference in Sun Valley, Idaho. “We’ve done a great job of building the Marvel brand, which we think when it’s on a movie really makes a difference. We’re seeing signs of that.”